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ID Logistics’ Growth Surpasses Expectation

05 April 2017

When it first established its network in South Africa five years ago, ID Logistics South Africa - part of the global French contract logistics company - could not foresee how quickly it would gain traction in the country. After establishing and managing a network for Danone throughout the country, ID Logistics SA expanded its offering to the perishables and selective ambient environments in the last 2 years.

In order to expand, ID Logistics SA needed to implement several key strategies, which included establishing a strong management team, as well as ensuring that their facilities met world class quality standards with the recognised certifications required to operate in this space. Etienne Guillard, Managing Director at ID Logistics SA, comments, “We completed our management team and have also added contract management to ensure customer integration. Our executive committee is now fully established.  We managed to develop several action plans for the forthcoming year. To date we have managed 75 cost saving projects concurrently over the past 24 months for our customers.”

On acquiring new business, Friedel Spies, the business development director at ID Logistics says, "It has taken a lot of hard work coupled with understanding the needs of our potential and existing clients, and providing them with solutions that drive efficiencies and reduce costs against a backdrop of tough economic challenges, competitive nature of the market, coupled with volume pressure.”

In less than 48 months the business has signed 13 new customers within the current network. Some of the clients acquired since 2016 include Okin, Mayo, Henties, Nestle, Woodys Brands and Sir Juice. The latter two are the most recent contracts and operate in meat processing and beverages markets. Over and above signing new clients, ID Logistics also managed to have three of its sites – Boksburg, Durban and Port Elizabeth – fully certified. The certification allows the company to ensure the correct management of activities; share good management practices of the business; ensure the continuity of activities, as well as enrolling in a continuous improvement process.

The South African subsidiary now boasts a fully operational national footprint, including regional distribution centres and an extensive secondary distribution network, together with managing the factory warehouse in Boksburg. 

“We have a local project team and specialists with skills to manage and develop fresh distribution, and coupled with our global expertise, we are able to offer end-to-end logistics services for warehousing, primary transportation and secondary distribution. We have the capacity to deliver business solutions to retailers, fast moving consumer goods, fashion, high-tech, and cosmetics and fragrance companies,” says Spies.

ID Logistics manages warehouses with a total capacity of 50 000 sqm in Port Elizabeth, Cape Town, Atlas, Boksburg and Durban. In the primary transportation and secondary operations, the company partners with reputable hauliers in deploying the optimised fleet contingent to address secondary distribution operations. The entire fleet is equipped with a tracking system and an alert system to provide real-time information to its transportation control tower.

After an intensive 2 years in targeting the broader market and completing many important initiatives, it is not surprising that the local operation is attracting new business.