Africa offers plenty of untapped opportunities, which pave the way for SMEs to fill the gaps not presently being catered for by larger corporations
Business leaders from around the world gathered in Cape Town last week at the World Economic Forum (WEF) on Africa under the theme, Then and Now: Reimagining Africa's Future. the forum’s theme could not be more fitting given the rise of Africa over the last few decades.
Despite Africa being one of the last frontiers for economic growth and development, leaders need to urgently determine the best approach for the continent going forward and work hard to implement it. To ensure that Africa is equipped to maintain and exceed its current growth trajectory, business leaders, government and the community need to work together towards making Africa easier to do business with.
A strong growth engine for the continent is the rise in small and medium enterprises (SMEs). The region offers plenty of untapped opportunities, which pave the way for SMEs to fill the gaps not presently being catered for by larger corporations. Manufacturing, on a large scale, is still somewhat embryonic in Africa and as such, there is a definite opportunity for SMEs that operate in the manufacturing industry.
The biggest game changer for Africa going forward will be its ability to boost connectivity and intra-Africa trade. The most recent DHL Global Connectedness Index, revealed that Africa is the world’s least connected continent, when considering the ease of moving people, trade, information and finance. All African countries should therefore be focused on developing connectedness on the continent and building trade relationships.
According to a panel discussion(1) on the Future of Trade which took place at the WEF on Africa forum, the participants highlighted the fact that just 12% of African countries’ total trade is with each other, and the continent only accounts for 3% of value addition in global trade.
Africa needs to remove the obstacles which hinder the ease of doing business and continually investigate new trade agreements in the region, as these have the potential to boost the level of trade significantly. Africa has already benefited from several trade partnerships such as the East Africa Community (EAC) and ECOWAS and the imminent launch of the Tripartite Free Trade Area. These are significant developments for Africa – and it is crucial that these collaborative relationships continue and more importantly, that they be implemented consistently.
Government and the private sector
therefore need to work together to create a sustainable and inclusive
environment, and work on solutions to make it easier to conduct business and
for the business environment to flourish. Attending a forum such as WEF
definitely enriches your knowledge, but what I find most valuable, is that a
lot of the discussions challenge your beliefs and value sets.
Contributed by: Charles Brewer, Managing Director of DHL Express
Sub-Saharan Africa
