Twelve key steps to expanding your business globally...
Global interconnectivity, access to diverse supply chains,
and new technology have transformed today’s entrepreneurial landscape, and the
spirit of creativity and innovation continue to drive the growth of SMEs across
Africa, and around the world.
However, the journey to become a crossborder exporter may seem
daunting at first. To help, we’ve compiled a list of 12 tips for successful
international expansion.
Pick
your markets
Different markets and consumers have different needs and
preferences, online and off. Use the Internet to research the markets you’re
considering, and to evaluate the business opportunities out there. Develop a localised
strategy and business plan that will drive local success, while still keeping a
strong brand image in your home market.
Use the
Internet to your advantage
Once you’ve shortlisted your top target markets, use online
resources (such as government agencies and departments information online) to
check specific export requirements, and adjust your strategy accordingly.
Research
is key
Check the commodity code for your goods to know what documents you
will need. Depending on the country you’ve chosen to export to, there may also
be customs duties to bear in mind. Do your research ahead of branching out into
new markets – it will pay dividends in the long run.
Work
out how you will ship your products
From shipping a customer’s first purchase to securing repeat
business, prompt and reliable delivery around the clock is crucial in gaining
your customers’ trust. Using a globally established logistics provider will not
only make sure products are delivered quickly and efficiently, but it will also
ensure any specific requirements in your destination countries are met.
Weigh
your shipping correctly
Whether you’re using domestic or international services, it’s
important to calculate the correct billable weight. Choose the right service
for your business. There’s no “one size fits all” when it comes to your
shipping strategy, but there are features you can introduce that will make everyone
happy, such as fast shipping options.
Prepare your international orders with care Ensure you have all
the relevant documents you need before shipping your international orders. For
example, commercial invoices, packing lists, shipping notes, a Certificate of Shipment,
any certificates of origin or commercial licenses all need to be current and
present.
Pack
your shipments correctly
Your transportation provider may be able to advise you how to
package your goods correctly, or even provide you with their own range of
ready-to-use, self-sealing packaging in a choice of shapes and sizes.
Enable
tracking
Now that your shipment is on its way, it’s only natural to want to
know where it is at all times. Using a tracking tool will help you keep tabs on
it during every step of the journey.
Ask
questions
Knowing where to get quick answers to your questions can save time
and ensure peace of mind. Use free online resources to learn more and do not be
afraid to ask your transportation provider any questions you
may have.
Go
above and beyond
In some circumstances, your customer’s shipment may require
extraordinary care, for example, additional security, temperature control, or
compliance documentation. Consider industry-specific solutions if this is the
case to ensure shipments arrive in the best possible condition.
Grow
your international presence
If you think international shipping to countries even further afield could be the next big step for you in growing your business, make sure you’re fully prepared to go global by taking advantage of free online resources, in-depth information, instructions and checklists available online. In today’s connected world, achieving success may be much easier than you think!
Article by: Mike Higley, Vice President Operations, FedEx Express Sub-Saharan Africa
Article
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