The Detail is in the Observation


 

I’m probably like most people that given the choice of which of the five senses (sight, hearing, taste, touch and smell) you could not live without, it would be sight. I know there have been times I wish I was a little hard of hearing, that my taste buds would have processed a different sensation, as well as having a bit of nasal congestion. All this while my wife had told me how hard she had slaved in the kitchen to produce something that I would not touch with a barge pole!! (Sorry darling but allow me some poetic license).

 

Applying our sight as a business tool is not always practiced habitually. Over the years I’ve experienced plenty of occasions where through observation, followed with an appropriate probing question, what has been the status quo all of a sudden gets turned upside down.

 

Often businesses will look for opportunities and ways to do things better from a numbers base, business ratios, trends and general other performance-based data. But what is wrong with just standing and watching a process activity, or are we paranoid that we have to be seen doing something, even if it’s not productive? 

 

By way of example, a couple of years ago I was working with a mixed group of cross functional people and was conducting an exercise based on purely observation within a distribution facility. Part of this exercise was positioning people strategically within the process, in areas that they had no responsibility for. In this one case, I had two women from Human Resources standing in a loading bay watching vehicles being loaded and unloading. The exercise was run for about forty five minutes with each group making notes of what they saw to then feed back their observations to the group, and the management team responsible for the distribution operation.

 

It was interesting to see what people actually notice about a process when they are given the chance to observe it. My ladies from Human Resources challenged the depot management team around so many of the activities within this basic task of loading and unloading vehicles. What was interesting was the majority of them were valid and very few of the questions/observations were out of ignorance. What was even better was that some have subsequently been adopted and became the new standard operating procedures. There’s nothing wrong with a fresh perspective on a process when the environment is created for it to happen.    

 

All of what they saw and suggested could not have been determined out of numbers or any other form of analysis. It’s also worthwhile pointing out a few things about our sight.

 

Should we be surprised about the power of observation?? Did you know after the brain, our eyes are the most complex organ in the body and they can process 36,000 bits of information every hour? Not only that, they account for 65% of all the pathways to the brain and have contributed to 85% of our total knowledge.

 

Surprisingly, our eyes are the only part of the body that can function at 100% of its ability without rest, never becoming tired!!

 

Given we have such a powerful tool combination, our eyes and the hardwiring into our grey matter, I would encourage people to take the time in a structured way and observe business processes both manufacturing and transactional; ask yourself some questions about what you are looking at, why does that happen, could it be done smarter?? You never know what opportunities you might see.

 

For a bit of fun, why not start to develop some observation skills now? Given you are more than likely reading this at an airport, and some of you will be taking an SAA flight, have a look at the safety video. There is nothing wrong in the safety message contained within the video at all, just have a look at it a little harder. The film industry has something called continuity; see how many ‘continuity’ errors you see on the safety video. I’ll give you three:

 

·         How many SAA flights do you board and walk facing the back of the seats?

·         The guy in the green jacket has a lapel badge that starts on his right then moves to the left of his jacket

·         Since when did you ever hear the sound of heels making a sound as woman walk down a carpeted aisle??

 

See if you can find more…

 

 Stan Shaw.JPG

Contributed by Stan Shaw, Senior Client Partner at Breakthrough Management Group